KG
Kareem GravesKnashi Team
CUSTOMER COMMAND

Grow every relationship.
Earn the next chapter.

See customer health, retention, expansion potential, and the moments that matter across every account.

4,820customer relationships
CACAVA94 health
NANando's92 health
SUSunbelt91 health
FRFresh Market84 health
DADave's78 health
COCoastal69 health
4,820Active customers+186 this quarter
91.2%Gross retention+3.4 points
$428KExpansion potentialAcross 38 accounts
86At-risk accounts12 need action
CUSTOMER HEALTH

Portfolio strength at a glance

This quarter
87Health score
Thriving58%
Healthy27%
Watch10%
At risk5%
24 customers improved after a proactive check-in this month.
LIFECYCLE FLOW

Customers moving forward

1Onboard318 accounts+42
2Adopt1260 accounts+86
3Grow2140 accounts+124
4Advocate1102 accounts+38
Growth stage leads the portfolio44% of customers are ready for cross-sell or location expansion.
ACCOUNT DIRECTORY

Customers that need your attention

CustomerHealthRevenueGrowthOwnerStatus
94
$184K+26%
MCMaya Chen
Thriving
91
$146K+18%
KGKareem Graves
Thriving
84
$98K+12%
NTNoah Thompson
Healthy
78
$76K+31%
MCMaya Chen
Watch
69
$64K+7%
PSPriya Shah
At risk
RETENTION COHORTS

Loyalty compounds over time

CohortM0M1M2M3M4M5
Q1 '26100%96%93%91%89%87%
Q2 '26100%97%94%92%90%—
Q3 '26100%95%92%89%——
Q4 '26100%96%91%———
New cohorts retain 4.2 points better than last year.
EXPANSION SIGNALS

Growth hiding in the base

$428Kidentified potential
38 accounts
CAVA62 eligible locations
$146K96
Sunbelt Beverage3 open territories
$118K91
Fresh MarketSeasonal reset
$84K86
CUSTOMER VOICE

What customers are telling us

4.7out of 5
Excellent sentimentFrom 386 verified responses
“Knashi helps us tell a better beverage story—and the customer response proves it.”
Flavor quality92
Team support89
Reliability84
SUCCESS PLAN

This week’s customer priorities

Sunbelt pilot decisionShare unit economics before 1:00 PM
CAVA expansion reviewConfirm Southeast rollout locations
Fresh Market business reviewPresent seasonal reset recommendations
Coastal recovery planResolve service-level risk
RELATIONSHIP PULSE

Coverage across key accounts

82%decision-makers covered
Executive sponsor72%+8
Buyer relationship91%+4
Operator network84%+11
Distributor alignment76%+6
12 strategic accountsneed an executive sponsor.