KG
Kareem GravesKnashi Team
PRODUCT COMMAND

Build a portfolio people
keep reaching for.

Understand product momentum, channel fit, flavor whitespace, and launch readiness from one living view.

18Active SKUsAcross 4 collections
$1.62MPortfolio revenue+24% year over year
91.4%Repeat purchaseTop quartile
6Launch candidates3 ready for pilot
PORTFOLIO HEALTH

Growth versus market strength

88 healthy
MARKET STRENGTHGROWTH VELOCITYINVESTNURTURE
MGMango Gold
PSPassionfruit
GBGuava Bloom
GLGinger Lime
PRPineapple
DEMAND VELOCITY

Momentum is broadening

UNITS SOLD284,920 +28.6%
Peak demand
September
42KJan
48KFeb
56KMar
51KApr
64KMay
72KJun
69KJul
83KAug
100KSep
91KOct
88KNov
96KDec
Actual demand+12K units forecast next month
SKU EXPLORER

Products in market

ProductVelocityProduct scoreRevenueStatus
Mango GoldCore · 12 oz · Glass
+34%
96
$486KLeading
Guava BloomCore · 12 oz · Glass
+22%
91
$354KGrowing
Passionfruit SparkSparkling · 10 oz · Slim can
+41%
94
$292KLeading
Ginger LimeSparkling · 10 oz · Slim can
+18%
84
$184KGrowing
Pineapple ReserveSeasonal · 12 oz · Glass
+12%
79
$126KSeasonal
FLAVOR ARCHITECTURE

What defines the portfolio

Tropical42%Citrus24%Spice18%Floral16%
18SKUs
Whitespace: tart berry and botanical blends show rising demand.
CHANNEL FIT

Where each format wins

RestaurantsMango Gold · 1,248 doors
96
Specialty retailPassionfruit Spark · 682 doors
91
HospitalityGuava Bloom · 214 properties
86
LAUNCH RUNWAY

Next concepts to market

01
PILOT READYHibiscus Ginger

High menu fit across 84 priority restaurant accounts.

92
Concept
Testing
3Pilot
4Launch
Target launchJanuary 2027
SUPPLY OUTLOOK

Coverage without compromise

96.8%in-stock rate
42 daysaverage coverage
2 alertsneed attention
Mango Gold78 daysHealthy
Guava Bloom61 daysHealthy
Passionfruit Spark43 daysWatch
Ginger Lime29 daysReorder
CUSTOMER PROOF

Why buyers keep saying yes

“Mango Gold gave us a distinctive beverage story and became a top-three non-alcoholic seller within six weeks.”
JW
Jordan WilliamsVP Procurement · CAVA
Verified buyer
4.8/5buyer rating
87%would reorder
+22%basket lift