KG
Kareem GravesKnashi Team
MARKETING COMMAND

Create demand people feel.
Prove the impact it makes.

Orchestrate campaigns, audiences, content, and pipeline influence from one connected growth view.

4.8Mpeople reached
CREATORS8.4×
FIELD24 events
$722KInfluenced pipeline+31% vs last quarter
4.8MQualified reach+22% month over month
8.7%Engagement rate2.4× benchmark
6.3×Blended ROAS+$1.20 per dollar
CAMPAIGN CONTROL

Every activation, tied to business impact

CampaignStatusProgressSpendPipelineROAS
Taste the TropicsPaid social
Live
82%
$42.8K$284K6.6×
Perfect PairingsCreator + retail
Live
68%
$31.4K$196K6.2×
Atlanta Table WeekField activation
Planning
44%
$24.6K$148K6.0×
Restaurant StoriesContent
Review
57%
$18.2K$94K5.2×
DEMAND JOURNEY

From first look to sales-ready

4.8MTotal reach
3.7%Lead conversion
$722KPipeline influenced
1
Aware4.8M people
+22%
2
Engaged418K people
+31%
3
Interested62.4K people
+18%
4
Qualified8,940 people
+27%
5
Sales-ready1,286 people
+16%
Creator content is producing the strongest engaged → interested conversion.
CHANNEL MIX

Investment and return

$184Kmedia spend
Paid social36%7.1×
Creators24%8.4×
Search18%5.2×
Field14%6.0×
Email8%9.1×
Rebalance $12K toward creatorsProjected to add $34K influenced pipeline.
AUDIENCE SIGNALS

Who is moving toward Knashi

184Khigh-intent people
Flavor
seekersCulture
connectorsFoodservice
buyersWellness
explorers
Flavor seekers68K people+42%
Culture connectors51K people+34%
Foodservice buyers38K people+27%
CREATIVE LEADERBOARD

Content earning attention

PERFECT
PAIRINGS
TOP PERFORMEREvery Plate Has a StoryVideo · 0:24 · Paid social
12.8%engagement8.6×ROAS
2Mango HeatShort video11.4%
3Meet the MakerCarousel9.8%
4Atlanta After DarkStory8.9%
MARKET VOICE

What the audience is saying

84
Strong positive sentiment+9 points this quarter
“Bold, real flavors”88
“Perfect with spicy food”76
“Where can I find it?”62
#PerfectMango#TasteKnashi#FoodPairing
MARKET ACTIVATION

Where demand is ready to convert

Atlanta92 demand score
Dallas86 demand score
DC81 demand score
Los Angeles74 demand score
1Atlanta, GAWest African dining92
2Dallas, TXRestaurant growth86
3Washington, DCHigh buyer intent81
CONTENT RHYTHM

This week across every channel

MON20
TUE21
WED22
THU23
FRI24
Mango pairing reelSocialReady
Chef spotlightCreatorsReady
Atlanta buyer inviteEmailReady
Retail tasting recapFieldReady
PIPELINE INFLUENCE

Marketing-created momentum by account

AccountBuying signalsTop campaignEngagementInfluenced valueNext action
CAVA
12 signalsPerfect Pairings
86
$184K
Fresh Market
9 signalsTaste the Tropics
74
$98K
Sunbelt Beverage
8 signalsRestaurant Stories
69
$146K
Dave's Hot Chicken
6 signalsMango Heat
62
$76K
NEXT BEST CAMPAIGN

Turn Atlanta’s dining momentum into a 30-day restaurant acquisition sprint.

Audience, creators, account list, and content are already matched. Estimated impact: $126K qualified pipeline.

12target accounts
84Kmatched audience
7.4×projected ROAS